Pimientos Consulting
Delivered social media, SEO and website content-management training to more than 130 local companies, funded through the BC government's Workplace Training for Innovation Program. See the 2010 site in the web archive
About
Two V's. One is you today.
The other is your company's next version. Our work is getting you from the first to the second without breaking what already works.
The founder
Run by an operator.
DoubleV Advisory is led by Philipp.
From 2006 to 2011 he founded and ran Pimientos Consulting in Coquitlam, an early specialist in social media consulting, website development and online advertising.
That sits on top of a long history of helping founders conceptualise, structure, fund and start businesses. Companies he has built for, advised or helped start include Captherm Systems, Pretzelworx Distribution, Rubbics Digital, IRW Press and CMC Markets.
So the advice comes from someone who has worked on both sides: the marketing a company shows the world, and the structure that holds it up.
DoubleV exists because AI has changed what a small company can do with the people it already has, and most owners have no time to work out how.
Track record
Where the experience comes from.
Captherm Systems
Helped the team implement a fully integrated ERP system, and carried out the corporate structuring behind a C$6 million raise.
IRW-Press
Implemented the lead generation, distribution and translation systems, before AI tools existed. As de facto director of development for North America, brought new products to market, launched outreach campaigns, and grew the business 35% year over year.
Pretzelworx
Built one connected system: inventory, CRM and lead generation, with vendor management, logistics and compliance, plus the website and marketing materials.
How we think
Four things we hold to.
Start small
One defined project first, so you can judge the work before you commit to more.
Plain language
If we cannot explain a choice without jargon, we have not understood it well enough ourselves.
AI where it earns its place
Some jobs are better done by a person. We say so, even when it means a smaller project.
Nothing switched on unseen
Every change runs beside the old way until you have watched it work.
The name
Why DoubleV?
Put two V's side by side and you get a W. The first V is your business as it runs now: its website, its processes, its habits. The second is the same business rebuilt for what is possible today.
They overlap on purpose. Version two grows out of version one, and the parts that already work are kept.
Two V's make a W.
Where we work
With companies across the Fraser Valley, Greater Vancouver and the rest of British Columbia. Projects further afield are done remotely.